As a principal and an operator of both investment banking and consulting firms, he possesses special insight into maximizing shareholder value for healthcare clients he advises in transactions. During his career, Bruce has run the Emergency Room at UCLA Medical Center, participated in the planning process for new hospital and/or medical services expansion at Kaiser Permanente, and executed the strategy leading to the sale of a publicly traded biotech company to an industry leader.
Bruce previously was with the turnaround/restructuring firm Crossroads Partners, where he was involved in a wide variety of sell side, buy side, capital raising, restructuring, valuation, due diligence and operational assignments, ranging from the reorganization of a NYSE Health Insurer, to providing Financial Advisory services to the creditor’s Committee of a Provider Network following the State of California’s takeover of this billion dollar a year physician practice management company.
Bruce received a Master of Science in Business Administration from UCLA’s Anderson School of Management and his B.B.A. from University of Massachusetts. He is licensed by FINRA as a General Securities Representative.